Welcome to the heart of my online portfolio – the captivating realm of Strategy, Research, and Design. Delve into fascinating case studies and research papers, uncovering insights into internet user behavior, value propositions, and more.
I'm thrilled to present a captivating research paper titled "Country Clustering Based on Search-Query Pattern Correlation." Authored by me and Riaz Esmailzadeh from Carnegie Mellon University, this paper explores the exciting realm of internet user behavior and its potential business implications.
This research reveals how users' cultural background, nationality, or language can influence intent when users engage withproducts, and services.
I presentedwhere I shared insights from my journey as a design manager with reputable companies like Autotrader and Canon. I detail how research can be an impactful tool to pinpoint a company's Unique Value Proposition (UVP), emphasizing a stakeholder-centric approach throughout. With real-life examples, I unravel how I performed the research process at Canon and Carsguide/Autotrader by viewing research as a product in its own right.
I share my experiences on the importance of user-centric design, the interpretation of data, and the necessity of robust stakeholder engagement.
Furthermore, I walk you through how I managed vast amounts of data using techniques like clustering, correlations, and Python algorithms, which helped in refining personas and determining value propositions. This work offers invaluable insights for anyone aspiring to synergize research and strategy while prioritizing stakeholders.
