OVERVIEW
Edgar has a deep passion for turning complex data into clear, actionable insights. His research spans usability studies, analytics-driven design optimisation, and CRO experimentation.
He has published academic work and presented at industry conferences, bridging the gap between rigorous research methodology and practical design application.
PUBLISHED RESEARCH
Unraveling Global Insights
Analyzing Search-Query Patterns Across Countries
A research paper titled ‘Country Clustering Based on Search-Query Pattern Correlation,’ coauthored with Riaz Esmailzadeh from Carnegie Mellon University. This research reveals how users’ cultural background, nationality, or language can influence intent when engaging with products and services.
Download the Full Paper
Using Research to Determine Unique Value Propositions
Experiences from Autotrader and Canon
Presented at Advancing Research 2021 by Rosenfeld, this talk covers design management experiences from Autotrader and Canon — emphasising research as a tool for identifying unique value propositions through stakeholder-centric approaches. Topics include data management techniques such as clustering and Python algorithms for persona refinement.
DOWNLOADS & LINKS
Published paper and conference talk.