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BLOG POSTS
Design muscles atrophy too: building “skill rehearsal” into AI-era product teams
The making was the forcing function for the thinking — and AI lets you skip it. A 4-question conversation protocol that forces the reasoning back to the surface.
A design process for working with AI: five moves, from brief to pattern
AI made production cheap and exposed the judgement work slowness used to hide. Here are the five moves I now use at my desk to put the thinking back in on purpose.
Insight Ops: Build a System That Finds What Nobody Expected (with AI that actually helps)
AI democratised insight generation. It also broke the system for deciding which insights matter. Insight Ops is a governance model for getting signal from data to decision — before the decision locks.
Synthetic Personas, Real Consequences
AI didn’t kill personas. It made bad ones easier to ship. A behaviour-first framework shows how grounded personas can still drive real product decisions.
Scope in the Age of Speed
AI killed the time excuse. "We don't have time to validate" used to be a real constraint. Now you argue from judgment, not bandwidth. The designer who can't articulate why something should NOT be built is the one who gets replaced.
Everyone Has the Data. Nobody Has the Insight.
AI is extraordinary at synthesis. The problem is that synthesis is not insight. This is about the system that finds what nobody expected; and about how to make AI work inside it, not instead of it.
The End of UX/UI Design
AI isn't replacing design. It's exposing what design was always supposed to be. The gap opening up is between operators and orchestrators — and most teams aren't set up for it.
UX Will Never Succeed in Your Company (Unless You Fix This First)
UX doesn't fail because designers lack skill. It fails because organisations are built to resist what UX actually does. The fix isn't better tools or more talent; it's restructuring how decisions get made.
Design Didn’t Die. It Got Promoted.
AI didn't replace design. It promoted it. The question is whether you're ready for the new job description.
