Blog
36 posts · 9 instagram posts
BLOG POSTS
Insight Ops: Build a System That Finds What Nobody Expected (with AI that actually helps)
AI democratised insight generation. It also broke the system for deciding which insights matter. Insight Ops is a governance model for getting signal from data to decision — before the decision locks.
Synthetic Personas, Real Consequences
AI didn’t kill personas. It made bad ones easier to ship. A behaviour-first framework shows how grounded personas can still drive real product decisions.
Scope in the Age of Speed
AI killed the time excuse. "We don't have time to validate" used to be a real constraint. Now you argue from judgment, not bandwidth. The designer who can't articulate why something should NOT be built is the one who gets replaced.
Everyone Has the Data. Nobody Has the Insight.
AI is extraordinary at synthesis. The problem is that synthesis is not insight. This is about the system that finds what nobody expected; and about how to make AI work inside it, not instead of it.
The End of UX/UI Design
AI isn't replacing design. It's exposing what design was always supposed to be. The gap opening up is between operators and orchestrators — and most teams aren't set up for it.
UX Will Never Succeed in Your Company (Unless You Fix This First)
UX doesn't fail because designers lack skill. It fails because organisations are built to resist what UX actually does. The fix isn't better tools or more talent; it's restructuring how decisions get made.
Design Didn’t Die. It Got Promoted.
AI didn't replace design. It promoted it. The question is whether you're ready for the new job description.
Lessons Learned from Mentoring on ADPList
I recently reached a milestone as a mentor on ADPList, ranking in the top 1% globally. This recognition reflects countless rewarding interactions with mentees. Through these sessions, I've grown tremendously, both personally and professionally. My journey underscores the importance of effective communication and setting clear boundaries. I've learned that mentoring enriches both the mentor and the mentee, making it a deeply fulfilling experience.
Leveraging Authority for Design Success
Have you ever wondered how subtle cues shape our decisions? Or how a simple change in appearance can alter perceptions? This is the 5th post reflecting on Robert Cialdini's seminal work, "Influence." The book explains how our minds work when making choices. I have read and reflected on it so that you get tips on how to use these concepts in design and work settings. Here, I combine three ideas from Cialdini's book with my own experiences. I show how these ideas affect communication, how we see things, and influence in work environments.
