Outcome
Through my role as an innovative and results-driven product manager, I successfully led a series of impactful projects that transformed the online presence of Canon, a renowned industry leader.
Working closely with a talented team, I spearheaded the development of three exceptional case studies that showcased my ability to create dynamic and engaging digital experiences. With a clear vision in mind, I set out to revolutionize Canon's landing pages by delivering premium scroll experiences, captivating narratives, and immersive visuals that captured the imagination of professionals and enthusiasts alike.
These efforts resulted in significantly higher user engagement and a distinct differentiation between Canon's flagship products and their competitors. By effectively translating the essence of each product into captivating designs, I successfully conveyed the quality, ambition, and innovation embodied by Canon's offerings. The positive feedback and testimonials received throughout these projects are a testament to my strategic thinking, meticulous planning, and skillful execution.
By bringing together my expertise in product management, collaboration, and creative problem-solving, I have proven my ability to deliver exceptional results and drive business growth.
Case Studies
Click or tap on the case studies below to read more about them.
Canon
The Company
Japanese multinational corporation headquartered in Ōta, Tokyo, Japan, specializing in optical, imaging, and industrial products, such as lenses, cameras, medical equipment, scanners, printers, and semiconductor manufacturing equipment.
The Context
Two different platforms. I was invited to join Canon with the main purpose of leading the effort of bringing a then disjointed experience between the e-commerce and brand site and blending them into a single, unique experience that was representative of Canon's ethos and value offering.
Complex business environment. Canon operates has B2B and B2C operations and an organisational structure with distributed business units that loosely build on each other's goals, which is not a great environment to support product design and development in it's simplest form.
My Role
To lead, manage and up-skill the team, and oversee operations. My team was a mixed bag of different product-team members ranging from Product Managers, Product Designers, Marketing Automation and Content Specialists, with different degrees of seniority.
Although my management style is empowerment, I also had to be hands on and lead by example and slowly detach from the operations as my team started to get a hold of the new processes and tools to design and develop products in a lean user centred approach.
