Sweat

From Sweaty Design to Sweating in Style!
Table of Contents

Outcome

I led the design and development effort for the Apple TV Sweat App.

Under my leadership, the Sweat app underwent a transformation that not only improved its design but also its overall user experience. As the lead in design and development, I helped transition the company to an integrated User-Centered Design and Development Agile process. This new approach led to significant stability and predictability in operations, culminating in Sweat being awarded "App of the Year" in 2018. Furthermore, our work had a significant impact on the Apple TV and Apple Watch roadmap, showcasing our team's capacity to influence industry standards.

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Case Studies

Click or tap on the case studies below to read more about them.

Design Sprints

Embracing Lean UX principles, I facilitated collaborative design sessions, usability tests, and crafted high-fidelity design assets for seamless development.

Product Roadmap (S)

See how Sweat utilized a customer-centric approach, involving developers and SMEs, to optimize roadmap decisions and align them with business goals.

Personas

Unraveling the process of how I led Sweat's persona evolution, from vague demographics to powerful insights that shaped business strategies.

Sweat

The Company:

Sweat, a top-ranking health and fitness app on Apple's App Store, offers a robust catalogue of 28-minute workouts, healthy recipes, and motivational challenges. The platform's success can be attributed to its user-focused design and constant updates. With celebrity fitness personality Kayla Itsines as one of its features, Sweat has managed to create a robust presence in the fitness app market.

The Context:

When I first joined Sweat, the design team was in need of strong leadership. Without a clear direction, the design process was disjointed, and it was affecting the quality of the product. The app was suffering from usability issues and had several overcomplicated screens. My goal was to drive transformation and put the user back at the center of the design and development process.

Pun xmas gift I gave to my team to develop the sense of belonging and pride among team-members.

My Role:

As the UX and Design Manager at Sweat, I mentored and led a team of designers and a UX researcher, aiming to create a cohesive, efficient, and user-focused team. I established cross-functional operations processes that involved SMEs, content creators, designers, and developers to work harmoniously together. This collaborative and streamlined approach reduced rework and increased productivity, which ultimately improved the user experience of the Sweat app.

‍

Eddy was a
UX and Design Manager
at
Sweat
where he served from
Oct
2017
to
May
2019
in
Adelaide, SA

Scope of Work

Customer Experience
Service Design
Mobile Design
Desktop Design

Awards

Apple TV App Of The Year

Endorsements

Andrew F.
Global Marketing Manager
Sweat
I had the pleasure of working closely with Ed while at Sweat, on a number of different projects. He is a highly motivated, creative, and skilled UX and Product leader, who is incredibly passionate about his field. Ed has a vast amount of knowledge and experience in analysing user behaviour and trends. He has the ability to formulate strategic and considered approaches for improving the user's experience, or any other user journey objective. I would always recommend Ed to anyone who is looking for an experienced leader in the UX field, who is truly passionate about the end-user.
Matthew K.
Sweat
Edgar is a selfless leader who genuinely cares about the team, the product he's working to create and the audience it's for. A key strength he has is keeping others motivated in achieving their own goals and exceeding expectations. I was fortunate enough to be apart of UX workshops Edgar had facilitated internally with other designers, developers, leads of other departments and stakeholders. I found these greatly beneficial and to be real building blocks in my career growth. Eventually, being able to progress to a point where I was able to run similar workshops at companies afterwards due to his guidance, mentorship and the example he set.

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Edgar Anzaldúa-Moreno
Design thinker especialising in Design Strategy, User Research, Service and Product Design based in Sydney, NSW.

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This portfolio showcases my individual contributions to projects and includes both original content and designs developed by me in from 2015 to 2024. Copyright © 2024 Edgar Anzaldua-Moreno. All Rights Reserved. Wherever company-specific designs are featured, such designs remain the intellectual property of their respective companies and are displayed here solely for the purpose of demonstrating my professional experience and skills. This portfolio is intended for demonstration purposes only and does not imply ownership of company copyrighted designs.