Hello, I'm Eddy

I do research, strategy and design.

I have been helping companies build user centric products and services for more than 15 years.

I'm data driven, metric savvy, creative and commercially orientated. I know and love technology too. I design teams, processes, services and products making sure things run as lean as possible with great outcomes

Experience

I craft user-centric solutions, lead cross-functional teams and bring impactful results to organizations. From mastering design tools to translating ideas into compelling visuals, my journey spans 28 creative years.

19

years

experience

Extensive experience in product design, strategy, and management, driving user-centric solutions for diverse companies.

9

years

leading

Demonstrated  leadership skills over 9 years, guiding cross-functional teams to achieve product success and delivering impactful results for organizations.

28

years

on the tools

Mastery of design tools complemented by a solid conceptual foundation, enabling seamless translation of ideas into compelling visual experiences.

Celebrating Moments of Design Brilliance

Recognitions that make me smile and inspire me to push the boundaries of design.

Apple TV App of the Year

Led the design team in creating an exceptional Apple TV app that earned the prestigious title, delighting users worldwide.

Read More

Emerging Legal Tech Award

Contributed to shaping Gavelytics, a revolutionary tool recognized by the National Law Journal for transforming the legal landscape.

Read More

Patent US10452734B1

Collaborated on groundbreaking technology, resulting in the granting of a patent that solidified our commitment to pioneering solutions.

Read More

Tools

These are some of the tools I use in terms of the activity and an indicative timeline or process, to go from an idea to an idea well delivered.

Idea

Project Management Tools

Throughout my experience in project management, I have utilised a range of processes and tools to effectively track and coordinate various projects. From the agile-inspired boards of Trello to the comprehensive features of Jira and OmniPlan, I have adapted my approach to fit the specific needs and methodologies of each project.

Documentation

In my journey of documenting design and development requirements, project plans, and deliverables, I have relied on a versatile set of tools including Notion, Confluence, and SharePoint. These robust platforms have empowered me to create and maintain comprehensive documentation, facilitating efficient collaboration, knowledge sharing, and ensuring successful project outcomes.

Analytics & CRO

In my pursuit of data-driven decision-making and conversion rate optimisation, I have leveraged powerful tools such as Google Analytics, Optimizely, and Hotjar to track and assess user behaviour across various web and app projects. Complementing these tools, I have utilised Excel and Python to process and analyse quantitative user data, extracting valuable insights to inform strategic optimisations and drive results.

White-boarding and Workshop Facilitation

In my role as a facilitator, I have leveraged the power of online whiteboarding tools like Miro, Figjam, and Mural to foster collaborative workshop experiences, engage stakeholders, and set clear expectations. These dynamic platforms have provided a virtual canvas for brainstorming, visualizing ideas, and co-creating solutions, enabling effective communication and driving successful outcomes in diverse projects.

Low Fidelity Wireframes and Wireflows

Harnessing the power of low-fidelity wireframing, I have employed tools like Balsamiq and hand-drawn sketches to share early ideas inexpensively and co-design solutions with diverse stakeholders. Complementing these tools, I have utilised Omnigraffle to convert those sketches into wireflows, enabling early prototyping and capturing any potential gaps in task-flows.

User Research & Usability Testing

In my pursuit of user-centric design, I have employed a range of tools and processes to conduct effective user research and usability testing. By leveraging survey tools like SurveyMonkey and Typeform, as well as user testing platforms such as Optimal Workshop and UserZoom, I have obtained unbiased insights about users. Additionally, panel tools like Farron Research and Askable have aided in sourcing high-quality participants, ensuring valuable and targeted research outcomes.

High Fidelity Wireframing, Prototyping & Design Systems

In my journey of high-fidelity wireframing and prototyping, I have harnessed the power of industry-leading tools. Figma has become my go-to tool, offering collaborative capabilities and enabling me to create pixel-perfect wireframes and seamless high-fidelity prototypes and ensure a cohesive and user-centered design experience.

To streamline the design process, I've used tools like Abstract and Zeplin for version control and design handoff. These tools maintain design consistency, track changes, and effectively communicate design specifications. Additionally, I've leveraged Sketch and Figma to create meticulous design systems, enabling scalability and efficiency across projects.

Through these processes and tools, I consistently deliver polished, minimalistic, and organised design systems. The combination of Figma's collaboration, version control tools, and design systems empowers teams and elevates user experiences, meeting the needs of users and stakeholders alike.

Idea Well Delivered

Unleashing the Harmony of Logic and Creativity

I'm data driven, metric savvy and commercially orientated. I know technology too. I design things making sure things run as lean as possible with great outcomes

Visual Shenanigans

From Photo, to Logos, to Books, to illustration, to 3D Modelling, to Video. I've tried it all.

See It

1-Person Rock Band

Recorded an album independently, now streaming on Spotify and Apple Music.

Hear It

Data Science Tales

Yes. I published a paper on data science. I've also shared my knowledge in a few conferences.

Read It

Speaking Engagements

The work put into these, dwarfs the glamour. These have been intense and rewarding opportunities.

YouTube It

Trailblazer of Digital Delight

Embarking on a digital adventure, I've woven innovation and joy into the DNA of companies, propelling them to new heights of success.

From Classrooms to UX Realms

Equipped with a stellar academic background, I've honed my design superpowers to create captivating digital experiences.

UX Master Certificate

Among only 11 Australians with a coveted UX Master Certificate from Nielsen Norman Group.

MSc. IT and BA

Graduated from top-ranked Carnegie Mellon University, a powerhouse in shaping digital design leaders.

BSc. Telecommunications

Proud graduate of Tec de Monterrey, Mexico's premier engineering school, blending technical prowess with design finesse.

Guiding Stars: Mentoring Next Generation of Design Leaders

In the realm of product design leadership, I've had the privilege of guiding and nurturing aspiring talents, igniting their potential and illuminating their path to success. Let these glowing reviews speak for themselves!

Ron T.

Associate Design Director

Edgar is truly one of a kind! An amazing designer, leader, mentor and genuine human being. His knowledge is second to none, driven by an innate curiosity to continuously learn and explore. I always came away from our mentoring sessions with new insights, ideas, methods, or inspiration. Edgar has an aura and energy that reinvigorates you every time you interact - I can't recommend Edgar highly enough as a person, mentor and designer!

Max A.

User Experience Researcher

t’s rare to find such a genuine person like Edgar and I feel incredibly lucky to have him as a mentor. When I was a recent graduate, Edgar went above and beyond what I expected when looking for guidance on how to get into UX. He walked me through case studies, put me in touch with his colleagues to broaden my industry view, and met with me regularly to review my applications and strengthen my interview skills. Edgar is a leader in his field and anyone would benefit from having him on their team.

Reach out

Edgar Anzaldúa-Moreno
Design thinker especialising in Design Strategy, User Research, Service and Product Design based in Sydney, NSW.
This portfolio showcases my individual contributions to projects and includes both original content and designs developed by me in from 2015 to 2024. Copyright © 2024 Edgar Anzaldua-Moreno. All Rights Reserved. Wherever company-specific designs are featured, such designs remain the intellectual property of their respective companies and are displayed here solely for the purpose of demonstrating my professional experience and skills. This portfolio is intended for demonstration purposes only and does not imply ownership of company copyrighted designs.