Table of Contents
Overview
Ambiguity Management
Facilitated agreement on what the scope of the project was based on time and resource allocation, which wasn't done before the kickoff
Defining Product Goals
Ran sessions to get a clear understanding on what success looked in terms of goals, strategies, metrics and targets.
User Research
Performed a series of sessions with our main persona representatives to get validation on them and a better understanding on what their pain-points and needs were.
Personas
Introduced the team with the concept of personas, which helped the team focus our efforts to design the product.
Defining the Problem
Ran a couple of workshops with the goal of understanding what were the key drivers behind each need.
Product Design Strategy
Helped our client visualize what was the bare minimum where they needed to focus for the project to be successful.
Process
Inside the Musica Viva in Schools Platform Project
Musica Viva In Schools Program, one of the largest music education programs in Australia, reaches around 280,000 school children each year to get them interested early in music.
Discovery
Product Goals
The first thing that I did to kick-off the project was find and prioritise those quantifiable elements that the project depends on to be a success. This particular time the focus was two-fold.
- School-Teacher adoption was of utmost importance, as they could potentially reduce manual processing up to 80%, which was directly correlated with financial savings for the NGO.
- Lesson and asset management was a dependency for the success of point one, therefore, the ability to do this took precedence, and Musica Viva then focused on digitalising all their content (which later helped us get a hold of some of the technical constraints down the road). The platform had to be ready after they have finished their lesson digitalisation process.
User Research and Personas
To continue the discovery process, we then unveiled the real users of our product. After getting together and performing ideation sessions with stakeholders and SMEs with affinity diagrams, we identified and prioritised 4 key personas and validated them.
Understanding the Problem
Together with SMEs and persona representatives, I facilitated a mapping session where we described the business process as it stood, where we identified interaction between personas and current problems the software solution we were building could iron out.
Product Design Strategy
By building a story-map, the Musica Viva – Hostworks partnership had the first chance to tangibly glance at how big the problem we were trying to solve was. We were on a perfect position to compare and identify those problems were required first.
