Sweat
UX and Design Manager
2017 – 2019 · Adelaide, SA · Fitness App
From Sweaty Design to Sweating in Style!
The Company:
Sweat, a top-ranking health and fitness app on Apple's App Store, offers a robust catalogue of 28-minute workouts, healthy recipes, and motivational challenges. The platform's success can be attributed to its user-focused design and constant updates. With celebrity fitness personality Kayla Itsines as one of its features, Sweat has managed to create a robust presence in the fitness app market.
The Context:
When I first joined Sweat, the design team was in need of strong leadership. Without a clear direction, the design process was disjointed, and it was affecting the quality of the product. The app was suffering from usability issues and had several overcomplicated screens. My goal was to drive transformation and put the user back at the center of the design and development process.
My Role:
As the UX and Design Manager at Sweat, I mentored and led a team of designers and a UX researcher, aiming to create a cohesive, efficient, and user-focused team. I established cross-functional operations processes that involved SMEs, content creators, designers, and developers to work harmoniously together. This collaborative and streamlined approach reduced rework and increased productivity, which ultimately improved the user experience of the Sweat app.
CASE STUDIES
Personas
Unraveling the process of how I led Sweat's persona evolution, from vague demographics to powerful insights that shaped business strategies.
Product Roadmap (S)
See how Sweat utilized a customer-centric approach, involving developers and SMEs, to optimize roadmap decisions and align them with business goals.
Design Sprints
Embracing Lean UX principles, I facilitated collaborative design sessions, usability tests, and crafted high-fidelity design assets for seamless development.
ENDORSEMENTS
“I had the pleasure of working closely with Ed while at Sweat, on a number of different projects. He is a highly motivated, creative, and skilled UX and Product leader, who is incredibly passionate about his field. Ed has a vast amount of knowledge and experience in analysing user behaviour and trends. He has the ability to formulate strategic and considered approaches for improving the user's experience, or any other user journey objective. I would always recommend Ed to anyone who is looking for an experienced leader in the UX field, who is truly passionate about the end-user.”
“Edgar is a selfless leader who genuinely cares about the team, the product he's working to create and the audience it's for. A key strength he has is keeping others motivated in achieving their own goals and exceeding expectations. I was fortunate enough to be apart of UX workshops Edgar had facilitated internally with other designers, developers, leads of other departments and stakeholders. I found these greatly beneficial and to be real building blocks in my career growth. Eventually, being able to progress to a point where I was able to run similar workshops at companies afterwards due to his guidance, mentorship and the example he set.”