Portfolio
23 case studies across 8 companies spanning mobile, web, service design and CX
23 case studies · 8 companies · 10 years
MUST READ
Strategic Research
Transforming market approach through user research and design thinking, how I created distinct buyer and seller personas, to enable the identification of unique business opportunities in a saturated marketplace.
· 2019 
Product Strategy
Explore the process of untangling complexity, prioritizing impact, and building a roadmap to bring the business and users closer than ever.
· 2021 
Product Design Sprints
From engaging collaboration to seamless integration of Canon's brand website and e-commerce site
· 2021 LATEST
Thoughtful Visual Design
Dramatically evolved CarExpert's homepage look and feel, smartly leveraging existing visuals for palpable enhancements while curbing development costs.
· 2024 
Conversion Rate Optimisation
Discover the UX overhaul that boosted CarExpert's conversions by 18.88%—a strategic leap in automotive digital innovation.
· 2024 
Strategic Design
Elevating CarExpert with strategic design, I transformed user insights into a visionary product roadmap that redefined our market approach.
· 2024 BY COMPANY
