Compare Club
— 3 case studies
Disintermediation
Diagnosing disintermediation in insurance comparison platforms and reframing the product around trust and user autonomy.
Personas that Work
How I used intent-specific personas to move Compare Club away from feature-led and segment-led thinking, and toward more honest, value-driven design decisions.
Vision Types
A lightweight storytelling format that helped teams explore product strategy across a fragmented organisation.
CarExpert
— 3 case studies
Strategic Design
Elevating CarExpert with strategic design, I transformed user insights into a visionary product roadmap that redefined our market approach.
· 2024 
Conversion Rate Optimisation
Discover the UX overhaul that boosted CarExpert's conversions by 18.88%—a strategic leap in automotive digital innovation.
· 2024 
Thoughtful Visual Design
Dramatically evolved CarExpert's homepage look and feel, smartly leveraging existing visuals for palpable enhancements while curbing development costs.
· 2024 KPMG
— 3 case studies
Team Management
Fostering collaboration, empowering team members, building trust, communicating effectively, managing outcomes, and setting clear expectations for success.
· 2023 
Project Management
Excelling in project management, resource allocation, budget control, and promoting work-life balance for team success.
· 2023 
BD & Presale Support
Leveraging user-centred design and strategic thinking to craft compelling pitch decks that sell.
· 2023 Carsguide
— 3 case studies
Strategic Research
Transforming market approach through user research and design thinking, how I created distinct buyer and seller personas, to enable the identification of unique business opportunities in a saturated marketplace.
· 2019 
Lean UX Design (Kanban)
Transforming Carsguide's design operations with a tailored iterative design thinking strategy, yielding substantial advancements in SEO, page views, and user-centricity.
· 2019 
Design System v2.0
Improving company-wide efficiency and reducing chaos by with a meticulous file structure supported by OOP principles.
· 2019 Canon
— 3 case studies
Landing Pages
Successfully led the EOS R5 landing page project, showcasing strong leadership and delivery skills in guiding the team to create a captivating and immersive experience for users.
· 2021 
Product Strategy
Explore the process of untangling complexity, prioritizing impact, and building a roadmap to bring the business and users closer than ever.
· 2021 
Product Design Sprints
From engaging collaboration to seamless integration of Canon's brand website and e-commerce site
· 2021 Sweat
— 3 case studies
Personas
Unraveling the process of how I led Sweat's persona evolution, from vague demographics to powerful insights that shaped business strategies.
· 2019 
Product Roadmap (S)
See how Sweat utilized a customer-centric approach, involving developers and SMEs, to optimize roadmap decisions and align them with business goals.
· 2019 
Design Sprints
Embracing Lean UX principles, I facilitated collaborative design sessions, usability tests, and crafted high-fidelity design assets for seamless development.
· 2019 Gavelytics
— 2 case studies
Discovery (G)
Guiding a design paradigm shift at Gavelytics, I cultivated a culture where problem understanding took precedence over immediate solutions.
· 2017 
User Centred Design
Orchestrated the creation of Gavelytics' feature-rich judge decision platform, employing collaborative design, wireframing, and design system.
· 2017 Musica Viva
— 2 case studies
Discovery (MV)
Orchestrating problem-defining workshops, I elucidated the key drivers behind each need, shaping a strategic approach to address them.
· 2016 
Design
Pioneering the intersection of music and technology by creating a user-friendly digital platform for music learning.
· 2016 Compare Club
— 3 case studiesCarExpert
— 3 case studiesKPMG
— 3 case studiesCarsguide
— 3 case studiesCanon
— 3 case studiesSweat
— 3 case studiesGavelytics
— 2 case studiesMusica Viva
— 2 case studies| Compare Club — 3 | ||
|---|---|---|
| Case Study | Year | |
| Disintermediation | 2024 | |
| Personas that Work | 2024 | |
| Vision Types | 2024 | |
| CarExpert — 3 | ||
|---|---|---|
| Case Study | Year | |
| Strategic Design | 2024 | |
| Conversion Rate Optimisation | 2024 | |
| Thoughtful Visual Design | 2024 | |
| KPMG — 3 | ||
|---|---|---|
| Case Study | Year | |
| Team Management | 2023 | |
| Project Management | 2023 | |
| BD & Presale Support | 2023 | |
| Carsguide — 3 | ||
|---|---|---|
| Case Study | Year | |
| Strategic Research | 2019 | |
| Lean UX Design (Kanban) | 2019 | |
| Design System v2.0 | 2019 | |
| Canon — 3 | ||
|---|---|---|
| Case Study | Year | |
| Landing Pages | 2021 | |
| Product Strategy | 2021 | |
| Product Design Sprints | 2021 | |
| Sweat — 3 | ||
|---|---|---|
| Case Study | Year | |
| Personas | 2019 | |
| Product Roadmap (S) | 2019 | |
| Design Sprints | 2019 | |
| Gavelytics — 2 | ||
|---|---|---|
| Case Study | Year | |
| Discovery (G) | 2017 | |
| User Centred Design | 2017 | |
| Musica Viva — 2 | ||
|---|---|---|
| Case Study | Year | |
| Discovery (MV) | 2016 | |
| Design | 2016 | |